FOURBY FITOUTS THIS MONTH WE TALK TO MARK RUSSELL FROM

Describe your business.

THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS.

AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN ENGINEERED AND MANUFACTURED PRODUCTS - HERE ARE A FEW AUSSIE MANUFACTURERS KEEPING THE DREAM ALIVE, HELPING TO KEEP THE LOCAL MANUFACTURING INDUSTRY THRIVING AND KEEPING PEOPLE IN REAL JOBS.

SO SUPPORT YOUR LOCAL AUSSIE MADE PRODUCTS.

Describe your business.

We manufacture and install, Modular Storage Systems for the Rear of 4WD vehicles, located in the South East of Melbourne.

Tell us some of the history of your company:

I started the business in 2004 after returning home from an extended trip round Australia, with my wife and 2 children aged 4 & 8. I had designed and built a storage system in the back of my vehicle, which was inspired by my wife’s comment. “If this becomes a job we are coming home!” Needless to say not only did we love our trip but it lead to a home based business.

Where is the company at now?

We now operate from a factory in Hallam Victoria, giving us greater access to the public, investing in staff, and machinery.

We now have the ability to ship our products Australia wide, with agents being established in the Brisbane area.

We have expanded our range of products to cover 21 different Makes and models with 5 different configurations for most.

What is your companies or products unique selling point?

Our unique Storage System enables you to convert your everyday vehicle to a well-equipped off roader in less than an hour. It does not require any special tools, no drilling of the vehicle and one person installation.

Our patented Soft Luggage Rack enables articles such as sleeping bags, pillows, inflating mattresses, rain Jackets, to be safely stored in the roof cavity away from dirt and water.

If you could say only three words about your product or service, what would that be?

Durability, Functionality.

What makes you different from your competition?

We pride ourselves with the ability to match a unit to our customers’ needs and often this may be less is more to keep its versatility, as we all need junk room from time to time. We offer a 3 year Warranty and are proud many of our customers keep in contact and share their experiences with us years after their initial purchase.

What products are you developing now?

We are always being asked if different things are possible and this gives us an ongoing development and redesign attitude. We have recently introduced a Mid Unit & a ˝ Mid range, which is fitted behind the Driver/Passenger row of seats ( Second row of seats Removed). The Mid unit can have a second Cargo Barrier installed and shelving between the 2 barriers. This gives you a huge amount of storage space allowing extra water, and a second Fridge/freezer to be fitted with the weight being kept low and between the front and rear wheels.

Who uses your products?

Our units are used by touring travellers, young and Old, Weekend Warriors, Tradesmen, CFA, Police and even News Camera cars.

What is your greatest achievement?

By Far the thing that sets us apart is our Soft Luggage Rack. It uses the space so well and swallows up all those annoying things you have to pick up and put down every time you need to get to larger items from under them. It reduces the clutter brilliantly.