4x4 Australian Made Products

MAXTRAX THIS MONTH WE TALK TO BRAD MCCARTHY FROM

THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS.

AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN ENGINEERED AND MANUFACTURED PRODUCTS - HERE ARE A FEW AUSSIE MANUFACTURERS KEEPING THE DREAM ALIVE, HELPING TO KEEP THE LOCAL MANUFACTURING INDUSTRY THRIVING AND KEEPING PEOPLE IN REAL JOBS.

SO SUPPORT YOUR LOCAL AUSSIE MADE PRODUCTS.

MAXTRAX THIS MONTH WE TALK TO BRAD MCCARTHY FROM


Describe your business.

We make a ‘vehicle ladder’ called MAXTRAX that makes recovering a bogged vehicle a safe, simple, quick and easy exercise for anyone, regardless of age, 4WD experience or ability.

Tell us some of the history of your company.

I came up with the idea for MAXTRAX in 2001 after a very stressful incident on a remote north Queensland beach, where I almost lost my bogged vehicle to the incoming tide, despite being equipped with all of the traditional recovery equipment. I recognised the need for a system that makes vehicle recovery and extraction a safe, simple, one-person task and eliminates the need for any outside assistance such as towing, snatching, or winching. MAXTRAX came from my idea to develop a foolproof Australian made product to make extracting or recovering a stranded or bogged vehicle a safe, simple, quick and easy procedure. My 4WD experience and “hands-on” research, led to the idea of an alternative and innovative vehicle recovery device that was safe, simple, quick and easy to use, eventually coming to fruition in the form of MAXTRAX.

We tested several types and grades of super tough nylons to create a lightweight, yet durable product that provides superior performance with our focus on the key issues of strength, effectiveness, usability and aesthetics. MAXTRAX was trialled countless times using typical (and not so typical) bogging scenarios and after many late nights and product refinements, MAXTRAX was ready to launch onto the Australian 4WD accessories market in late 2005. Not long after, MAXTRAX won a national 4WD magazine’s award for Best New Product under $500.

Since then MAXTRAX have been discovered by 4WD adventurers around the world as the safe, simple, quick and easymethod of vehicle recovery. MAXTRAX are now widely available around Australia at most ARB, TJM, Opposite Lock, BCF, Rays Camping and Supercheap Auto stores as well as numerous independent retailers, and from stockists in over 35 countries including the USA, Chile, South Africa, Egypt, France, England, Russia, Kazakhstan, Mongolia, Costa Rica and UAE, to name just a few.

In November 2010, the new MAXTRAX MKII won 2 Global Media Awards for Best New Product at the 2010 SEMA Show in Las Vegas, NV, USA.

Where is the company at now?

We currently have 16 products, with more in R&D, which are available at most major 4WD Accessories stores and Camping stores Australia-wide, and we’re also exporting to 35 countries around the world.

What is your product’s unique selling point?

MAXTRAX is a proven, trusted and highly effective Australian-made product moulded from high-grade material that is light, strong and tough, and safe, simple and easy to use.

If you could say only two words about your product or service, what would they be?

Effective and Quality.

What makes you different from your competition?

Our products are made from the highest quality materials available: Australianmade, engineering grade, UV-stabilized, reinforced Nylon. The other guys use the cheapest stuff they can find.

What products are you developing now?

We are currently conducting R&D on a couple of new MAXTRAX products; but we’re not ready to reveal them just yet.

Who uses your products?

Our customers include mining, energy and exploration companies, government agencies, 4WD trainers and tour operators, rural fire services, State Emergency Service branches, Dakar and Baja rally drivers, the United Nations, the US Navy SEALS, the Australian Army, and the average Aussie 4WD’er.

What is your greatest achievement?

Creating a successful Australian-made product and company, from an idea conceived during an extremely stressful day on a remote north Queensland beach, that’s now well known and respected around the world.