ISUZU Ute Australia bucked the dipping sales trend in 2018, posting an increase of 7.1 per cent compared to 2017. The D-Max 4x4 netted 13,226 sales for the Japanese brand, up from the previous year’s 12,795, giving it a 7.6 per cent share of the PU/CC 4x4 market. Isuzu also retained the mantle for the bestselling ute-based SUV, with its MU-X achieving 9090 national sales during 2018 (a 12.4 per cent increase on 2017).
“The Australian market is unique, with over 70 automotive brands bidding for a spot in customers’ garages nationwide,” said IUA Managing Director, Mr Hiro Kuramoto. “However, the sentiment towards utes and SUVs has never been stronger and are the leading segments within the market – the exact segments the D-MAX and MU-X sit – and in 2018 we witnessed our strongest result in 10 years, with more customers choosing an Isuzu than ever before.”