RAM Trucks Australia has experienced dramatic year-on-year sales growth thanks to the mid-2018 release of the RAM 1500. At the start of 2018, the company had just the RAM 2500 and 3500 Heavy Duty models in its showroom, and in February 2018 shifted only 14 units. Sales have boomed since the V8-powered 291kW RAM 1500 arrived in Australia in the middle of last year.
In February 2019, RTA shifted 172 units, for a year-to-year increase of more than 1000 per cent. Due to this, RAM’s Melbourne factory churned out more than 200 units in February, a first for the brand. The planned first-quarter release of the RAM 1500 Ecodiesel V6 has also been delayed as a result of the demand and is now expected to come in May or June of this year.
“RAM remanufactured more trucks in a month than ever before in February, but we are still chasing demand from across Australia and New Zealand for the RAM range and, in particular, for the Hemi V8-powered RAM 1500,” general manager of RAM Trucks Australia, Alex Stewart, said.
Top-selling 4x4s so far in 2019 Source: VFACTS
Top-selling 4x4s in February 2019 Source: VFACTS