THE HARD SELL

SHIFTING METAL WAS A LOT EASIER WHEN THE PUNTERS BELIEVED WHAT YOU TOLD 'EM

WORDS ANDY ENRIGHT PHOTOS UNIQUE CARS ARCHIVES

If thereís one thing that weíve all become very good at in recent years, itís our consumption of advertising. Itís claimed that weíre exposed to between 4000 and 12,000 advertisements per day.

Heck, the title youíre reading now would disappear into thin air without the revenue courtesy of the ads in the back.

Spend a decent amount of time at anything and you develop a level of expertise.

So weíve become attuned to filter out the hokey, the cheesy, the offensive and the downright unbelievable.

Advertisers need to work harder to win our dollars.

Donít believe us? Letís wind back the clock and trawl through a selection of ads from years gone by.

Some are great. Some are toe-curlingly awful but very few of them would work today. So join us as we look back to a more innocent age, when the mere suggestion of a quartz clock or a set of sports floor mats could have buyers beating a path to their local dealer.