BORGWARD HAS risen phoenix-like and re-invented itself with a range of premium SUVs. The petrol-engine BX5 and BX7 are a far cry from their earlier passenger car efforts and are already selling in Europe.
The German brand from the 1950s and 60s has entered into a partnership with sales specialist International Motors (IM Group Ltd), the current importer of Subaru, Isuzu, Citroën and DS in various European markets, to sell their cars in the UK.
Shortly Borgward will commence production of the fully electric BXi5 and BXi7 models which, thanks to their quality, engineering and styling, has taken out the prestigious German Design Awards prize for 2018.
Over the past three years, Borgward has consistently pursued a “go-west” strategy: starting in China, the manufacturer has since expanded into more than a dozen countries worldwide, including South East Asia, Russia and the Middle East. In the 2018 Euro-summer Borgward also returned to its German home market.
Tom Anliker, Senior Vice President of Global Marketing, Sales and Service for Borgward said, “We’re very pleased to find such a professional and dedicated organisation that will re-launch Borgward back to the UK and Irish markets.”
Andrew Edmiston, Managing Director of IM Group Ltd added, “Our company originated from a heritage brand so we’re particularly excited to resurrect this famous brand from the past. Borgward is known for its innovation and style and we see this continuing in the future with this exciting new range of products.”
Production of right-hand drive variants is expected to start in early 2019 in anticipation of a UK launch towards the end of 2019.