CHEVROLET CHEVELLE SS

THIS WAS CHEVROLETíS GOLDILOCKS MODEL - NOT TOO BIG LIKE A FULL-SIZE CHEVY, NOT TOO COMPACT LIKE A CHEVY II - JUST RIGHT

Chevrolet until 1963 had simply not bothered to build a ímid-sizedí car. Its dominance of the ífull-sizedí market was legendary but then Ford developed a mid-sized Fairlane and Chrysler the Dodge Dart. Things got worse when Rambler which based its existence on smaller cars moved into third spot on US sales charts.