BMW: Volume not the goal

MERCEDES-Benz and Audi are closing the gap on global premium sales leader BMW. But don’t think that the Bavarians are worried.

BMW board member Ian Robertson (pictured) told Wheels that it’s not an issue for the carmaker. “We are still way ahead of the competition … it’s not all about volume, either.

What the competition do, that’s their business.

But we are pleased with our position; we are number one on a global scale. The group continues to have three strong brands, and that’s the way we want to keep it.”