DEC 2015

Fewer cars, more SUVs, big numbers

HIGHLIGHTS The Australian new-car market was up 3.8% for the year, buoyed by a 2.9% lift in December alone. While we bought fewer traditional passenger cars, down 3.0% for the year, SUVs have boomed 15.9% over the same period. All eyes were again on Volkswagen to see if Dieselgate would spark a buyer backlash; it didnít, with sales slipping only 1.8% for the month, and full-year sales 9.9% higher.

LOWLIGHTS Ford has closed the books on 2015 Ė its last full year as a local manufacturer Ė as one to forget, with market share falling 11% to the brandís worst sales result since 1966. Take away Rangerís 2836 sales for the month, and at 685 units the locally made Territory was the Blue Ovalís next best seller. More private buyers kept their wallets in check in December, with business buyers providing the driving force behind much of Decemberís new-car sales growth.

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Toyota artificially inflates Aussie-made to best monthly sales title in the twilight of the industry, helped by sharp finance and big discounts. It also threw the carmakerís struggling parts suppliers a lifeline. wilight d gling tw strugg


After selling more than 2200 units in November, Nissanís small SUV fell to just 1234 units in December as key competitors, including the Mitsubishi ASX, sparked a savage price war.

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