FIXING FORD 2

Ford Australia needs to ditch ball-sports promotion and concentrate on core business

Kevin Loo, Calamvale, Qld

Reading The Wheels Report (January), you mention that Ford has an “apparent lack of interest in selling anything but a ute”.

You’re not wrong!

Recently we were in the market for a family wagon, the specification being a large load area. We narrowed our search down to the Ford Mondeo and Volkswagen Passat. rd st d The VW dealer staff were helpful, enthusiastic and attentive. A vehicle was available for test drive, and there were follow-up phone calls.

The Ford dealership experience was the total opposite. The ‘senior sales consultant’ was disinterested, and no appropriate vehicle (petrol) was available for a test drive. A promise to organise one was made, and we did not receive any follow-up contact.

VW got the sale and our money. If Ford aren’t interested, then neither are we.

Ford Australia needs to ditch ball-sports promotion and concentrate on core business