EXPERIENCES MONEY CAN BUY

MAZDA

Buying a car is now just the beginning as carmakers increasingly seek to immerse owners in the ‘brand experience’.

Wheels travels the world to see how three brands do it, on three disparate yet treacherous surfaces.

This is our trial by snow, ice and fire

MAZDA

COLORADO, USA

AUDI

SEEFELD, AUSTRIA

AMG

PHILLIP ISLAND AUSTRALIA