Money talks

Audi has taken a swipe at electric carmaker Tesla. Asked whether Audi would focus more on “thinking like Tesla”, board member Stefan Knirsch snapped back: “Definitely not in making losses”. The company’s technical development chief was referring to the California-based company’s penchant for shedding money as it looks to dominate the world of amps and volts.

Nevertheless, Knirsch was complimentary of other parts of the Tesla business model: “Tesla seems to be very agile, very fast, they take risks obviously … that’s a part of the business we can learn.”