Mercedes hints at eco sub-brand

Audi has e-tron and BMW has i. Now Mercedes- Benz wants in on the eco-car brand boom.

Mercedes says it may soon follow its German luxury rivals in spinning off a separate sub-brand for its cutting-edge fuel-efficient technology.

Mercedes-Benz board member Ola Kallenius was quoted saying he believed a separate eco sub-brand could work. “We could choose for the purpose-made electric vehicles to create some sort of sub-brand, but right now Mercedes is focused on investing resources into the path towards zero emissions,” he said.