Buying a car could soon involve signing up to a subscription. At least that’s the way Holden’s executive director of customer experience Peter Jamieson is thinking. He says the idea of subscribing to a brand with access to its entire model range makes sense in an era where consumers are open to monthly payments. And he thinks it will happen within five years. “You have access to our fleet of vehicles and you pay us a subscription fee and you can come in and exchange your vehicle for the vehicle you want.” Jamieson believes Holden’s 230-strong dealer group is a perfect fit.