Ramming the case home

Fiat Chrysler Automobiles is working on a business case to sell a family of Ram trucks in Australia. Crucially, the large trucks would come from the US factory with the steering wheel on the right-hand side, making them more affordable than the local conversions currently offered in Australia. “We’re looking at business cases on it,” said FCA Australia CEO Steve Zanlunghi at a local media briefing. “Whether we’ll be able to bring it over the line, we’ll see. If it’s priced right here and it can make sense for us profitably, I think it would do very well.”