HIGHLIGHTS Audi has reason to party. Its August result is the first time in 15 months that the German marque has recorded a year-on-year sales increase. While still down 3622 sales year to date compared to this time in 2018, the brand was up 28% for August. Other premium brands to record significant wins were Ferrari (+84%), Lexus (+32%), Mini (+38.4%), Peugeot (+32.4%) and Porsche (+37.6%).
LOWLIGHTS The market itself was the low point. Sales continue to slump and the August VFACTS results reveal the 17th consecutive month of declining numbers. Total sales for August 2019 came in at 85,633 units, which is a drop of 10.1 percent against the 95,221 cars sold in August 2018. The top 10 selling brands for August 2019 also offers insight into the decline, with Kia being the only marque to increase sales over the same month in 2018.
Audi SUVs return to form
With supply and WLTP issues sorted, the Audi 05 found 354 new homes and rose a massive 385% compared to August 2C18. While still behind its German rivals [Mercedes-Benz GLC recorded 4B3 sales and the BMW X3 racked up 379], itís a significant rise. The seven-seat P7 also had a good month with a 163% increase.
Buyers avoid the Outback
Both the Subaru Outback and Imprezabased XV saw a drop in sales for August, with declines of 37.5% and 33% percent respectively. Overall, the venerable Japanese marque fell 7.6%. However, the shining light was the Forester, with a huge increase of 275% and a jump in sales from 352 in August 2018 to 1321 in August 2019.