MAUER’S FAST-TRACK TO SUCCESS PORSCHE
Mauer joins Mercedes-Benz as an intern in 1986 and an 1986, is soon promoted to junior designer. Under design boss Bruno Sacco’s tutelage he learns the art of clean, minimal design. His first big project is the Mk1 SLK, released in 1996.
Mauer flies the Mercedes nest to become Saab’s head of design. A highlight is 2001’s super-clean 9-X concept.
“At Mercedes I was part of the journey, flying in the cabin. Saab gave me the opportunity to fly the plane. It had just been bought by GM and I thought it had the financial resources to succeed. My job was to bring back the Saabness. But GM did not understand how to run a European premium brand.”
Makes an immediate impact with the Mk3 Mk2 Cayman Cayenne, Mk2 Panamera, and stunning 918 Spyder.
In 2015 Mauer succeeds legend Walter de Silva as head of design across the VW Group’s 12 brands. This year he has stepped back to concentrate on Porsche once again – as ‘Vice President, Style’ – leaving the group role to Klaus Bischoff.